Forget the Usual Suspects
Everyone and their dog (literally, if you’ve been to an airport recently) is booking trips to New York, LA, and Miami. Don’t get me wrong—I love a Broadway show and some Miami mojitos as much as the next traveler. But what if I told you the real magic of the USA is hiding in places you’ve probably never Googled?
In 2025, it’s all about finding those underrated U.S. destinations where you can skip the crowds, score affordable stays, and actually feel like you’re exploring something new. Think less selfie-stick chaos, more wow-this-is-actually-peaceful vibes. Ready to upgrade your travel list? Let’s dive in (oops—scratch that. Let’s jump straight in).
1. Boise, Idaho – The Cool Capital Nobody Talks About
Yes, Boise. And no, it’s not just potatoes (though the fries here do deserve their own festival). Boise is low-key turning into the next hotspot for nature lovers, foodies, and digital nomads.
Why Boise in 2025?
- Outdoor adventures: You’ve got the Boise River for kayaking, hiking trails practically spilling into the city, and Bogus Basin for skiing just 40 minutes away.
- Food scene: Craft beer, farm-to-table restaurants, and the Basque Block (a foodie’s dream).
- Chill vibes: Think mountain-town energy but with a dash of city life.
Where to stay?
Check out boutique stays like the Inn at 500 Capitol or budget-friendly gems via Booking.com.
Activities not to miss:
- Float down the Boise River in summer.
- Bike the 25-mile Greenbelt.
- Try Basque chorizo sandwiches (life-changing, IMO).
2. Santa Fe, New Mexico – Art, Culture, and Seriously Good Tacos
If you want a destination that’s equal parts cultural trip and foodie heaven, Santa Fe is calling. And no, it’s not just for your artsy aunt who collects turquoise jewelry.
Why Santa Fe in 2025?
- Art overload: Over 250 galleries and the legendary Meow Wolf immersive experience.
- Food game strong: Hatch chile EVERYTHING.
- Unique vibes: Adobe architecture that makes you feel like you’re in another country.
Where to stay?
Boutique charm? Book the Inn of the Five Graces. Cozy budget? Find charming casitas on Booking.com.
Activities to try:
- Wander Canyon Road for art galleries.
- Catch the Santa Fe Opera (yes, it’s actually fun).
- Day trip to Bandelier National Monument for cliff dwellings.
3. Traverse City, Michigan – Wine Country with a Lake View
Surprise: Michigan isn’t just Detroit or “where cars come from.” Traverse City is basically Napa Valley’s chill younger sibling—with beaches.
Why Traverse City in 2025?
- Wine country vibes: Over 40 wineries (yes, Michigan makes wine, and it’s good).
- Lakeside relaxation: Lake Michigan beaches that rival coastal spots.
- Cherry capital: If you don’t try cherry pie here, did you even go?
Where to stay?
The Bayshore Resort gives you water views, while plenty of cozy lake cabins are on Booking.com.
Things to do:
- Hop on the Old Mission Peninsula Wine Trail.
- Kayak or paddleboard on Grand Traverse Bay.
- Visit Sleeping Bear Dunes National Lakeshore.
4. Asheville, North Carolina – Beer, Blue Ridge, and Bohemian Energy
You’ve probably seen Asheville trending for its breweries, but trust me—it deserves a bigger spotlight.
Why Asheville in 2025?
- Craft beer heaven: More breweries per capita than anywhere in the USA.
- Nature overload: Blue Ridge Parkway, waterfalls, and endless trails.
- Quirky city vibes: Street performers, art galleries, and drum circles (yes, seriously).
Where to stay?
Stay near downtown at Aloft Asheville Downtown or find mountain lodges via Booking.com.
Activities to add:
- Tour the Biltmore Estate.
- Hike Craggy Gardens at sunset.
- Brewery-hop your way down South Slope.
5. Spokane, Washington – The Pacific Northwest Without Seattle Prices
Seattle is cool, but also… $$$. Spokane offers PNW vibes without draining your wallet.
Why Spokane in 2025?
- Waterfalls in the city: Spokane Falls runs right through downtown.
- Wine + beer scene: The city’s got over 20 wineries and a killer craft beer circuit.
- Access to outdoors: Lakes, trails, and skiing are just minutes away.
Where to stay?
For historic charm, check The Davenport Hotel or browse modern options on Booking.com.
What to do:
- Stroll Riverfront Park.
- Take the gondola ride over Spokane Falls.
- Sip wine in Kendall Yards.
6. Greenville, South Carolina – A Southern Secret
Charleston gets the fame, but Greenville is the underdog that’ll steal your heart.
Why Greenville in 2025?
- Downtown perfection: Walkable, with tons of indie shops and restaurants.
- Falls Park on the Reedy: A literal waterfall in the middle of downtown.
- Foodie-approved: Ranked as one of the best small food cities in America.
Where to stay?
Stylish comfort? Try AC Hotel by Marriott Greenville. More options via Booking.com.
Must-do activities:
- Explore the Swamp Rabbit Trail by bike.
- Eat your way down Main Street.
- Catch a baseball game at Fluor Field.
7. Marfa, Texas – Quirky Desert Vibes
This desert town is tiny but mighty, and it’s basically a pilgrimage spot for hip travelers.
Why Marfa in 2025?
- Art scene: Prada Marfa (yes, the fake Prada store) and minimalist art installations everywhere.
- Desert stargazing: Some of the clearest skies in the U.S.
- Weird energy: From UFO sightings to quirky locals, it’s a vibe.
Where to stay?
Go funky at El Cosmico (yurts + airstreams) or browse unique stays on Booking.com.
Things to check out:
- Visit the Chinati Foundation.
- Watch the Marfa Lights (UFO or headlights? You decide).
- Stargaze at Big Bend National Park nearby.
8. Duluth, Minnesota – Lake Superior’s Best-Kept Secret
Midwest charm, outdoor beauty, and surprisingly cool vibes make Duluth one of 2025’s best hidden gems.
Why Duluth in 2025?
- Lake Superior views: It feels like an ocean, but without sharks.
- Outdoor fun: Hiking, kayaking, skiing—pick your season.
- Quirky city feel: Breweries, music festivals, and small-town friendliness.
Where to stay?
Try Pier B Resort Hotel with waterfront views or find cabins nearby on Booking.com.
Top activities:
- Hike Gooseberry Falls.
- Drive the scenic North Shore.
- Tour the historic Glensheen Mansion.
Conclusion: Time to Rethink Your 2025 Travel List
So, there you have it: 8 underrated U.S. destinations for 2025 that deserve a spot on your bucket list. Skip the same-old tourist traps and check out these spots before everyone else catches on.
Traveling somewhere new isn’t just about seeing new places—it’s about feeling like you’ve discovered a secret. And let’s be real: who doesn’t want bragging rights?
Pro tip: Always check Booking.com for deals in these underrated spots. Smaller cities and towns often have hidden gem hotels you won’t find anywhere else.
So, where are you heading first? Boise’s river floats? Santa Fe’s chile-fueled adventures? Or maybe Marfa’s UFO lights? Whatever you choose, 2025 is the year to travel differently.